Participation in Interzoo should generate BRL 58.5 million in international business for the Brazilian pet sector
The estimate is from Brazilian companies that participated in the largest fair of the segment in the world, held at the end of May in Germany
São Paulo, July 2022 - Brazilian entrepreneurs who participated in Interzoo 2022 estimate that they will generate at least US$ 11 million (about R$ 58.5 million) in business for the national pet sector in one year. Interzoo is the largest fair of the segment in the world and was held at the end of May in Germany.
The estimate was released by the IPB (Instituto Pet Brasil), an institution that has been encouraging the development of the Brazilian pet sector for nine years. The institute was at the event and provided support to Brazilian companies within the Pet Brasil Sectorial Project, an initiative in partnership with ApexBrasil (Agência Brasileira de Promoção de Exportações e Investimentos).
“Only in the four days of the event, the 15 Brazilian companies closed deals in the amount of US$ 4.3 million, or approximately R$ 22.8 million", says José Edson Galvão de França, IPB's advisory board member, who was present at Interzoo. “These results prove that the institutional efforts of the IPB and ApexBrasil are generating good results in promoting Brazilian products and services abroad and attracting foreign investment to the Brazilian pet sector.”
This was the ninth participation of the Pet Brasil Sectorial Project at Interzoo. The Brazilian delegation at the event was composed of the following companies: Adimax, Alcon, Anilhas Capri, AnimallTag, Durapets, Furacão Pet, Interbrilho, Masterzoo, Nutrire, Nutrivale, Pet Med, Pet Society, PHS, Procão, Special Dog.
Guidance
The Pet Brasil Sectorial Project offers guidance to companies interested in exporting their products and services, as well as promoting the Brazilian pet sector through trade missions, business roundtables, Brazilian delegations at international fairs, among other tools. Countries such as Argentina, Chile, Colombia, Peru, China, and the United Arab Emirates are among the focuses of the business roundtables in the project calendar in 2022.
The fair calendar began in March, at Global Pet Expo, in Orlando (USA), with the intermediation of Brazilian companies for the event. The International Pet Meeting (November, in Brazil) is also part of the calendar.
Brazilian companies can express interest in participating in the international actions promoted by the IPB by filling out the form at this link: https://bit.ly/3Npq1Ww. In addition to participating in exclusive events, participants in the Pet Brasil Sectorial Project have benefits such as the fair floor, coordination of stand assembly, and event coordination.
About Instituto Pet Brasil
Instituto Pet Brasil (IPB) was born in 2013 to stimulate the development of the Pet sector, composed of the pillars of creation, products, and pet services. The entity leads projects to promote knowledge, entrepreneurship, and innovation to professionalize the entire pet chain. Our goal is to build a professionalized sector and strengthen the relationship between humans and pets, which is proven beneficial for both health and well-being.
IPB provides relevant information for the sector, as well as promotes the training of Brazilian companies, generating more competitiveness and, with that, increasingly better services for our best friends.
About ApexBrasil
The Agência Brasileira de Promoção de Exportações e Investimentos (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diversified trade promotion actions, such as prospective and trade missions, business roundtables, support for Brazilian companies to participate in major international fairs, and visits by foreign buyers and opinion-makers to learn about the Brazilian production structure.
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